97% can’t be wrong.

Our support staff had an interesting phone call the other day. A client of over 3 years was expanding her clinic again to include yet another massage therapist. She called to get some assistance in setting up the new therapist in her massage manedger system.

The client had an interesting comment.

97% of their clients book online.

In fact, so many clients book online that new therapists are only trained on how to check their requested appointment times ONLINE and are no longer trained on how to answer the phone! The few calls that do come in, can easily be handled by one person and no longer need to take the time of other therapists learning how to answer the phone, look up times and dates and manually book appointments. Their answering machine provides their friendly web address and once clients book once online, they find it easier and friendlier than leaving messages and playing phone tag.

Branding your company

RMT Recruiter logo

A new client to MindZplay is RMT Recruiter. While their site is still being coded at the moment, we’ve had the pleasure of creating a logo for them.

They have already taken a proactive step in their marketing by adding the logo to their company vehicle. Now when they drive around town,  it’s marketing their site for them
Great work RMT Recruiter!

Stand Out Site!

Parkview Hills Rehab & Wellness Clinic site is one that is professional and personal at the same time. They have spent the time to make sure the site has the information to help grow their clientelle.

Parkview Hills Rehab & Wellness is a multi-disciplinary clinic offering Chiropractic and Registered Massage Therapy treatment and their appointment book is setup for each therapist and all their services.

Great work parkview!

What You Are Saying

Hello  mindZplay ,

Thank you for breathing new life into my private practice.  Since using your product,  business is more productive, simpler, and fun.  It has inspired not only myself, but the other therapists that work here and our clientele.  It enables our therapists to keep in touch with their clients, therefore allowing our clients to feel attended to in a courteous and timely fashion.  Our clients have responded in such a positive manner!  Their comments leave us feeling that we are professionally represented well and they absolutely love the convenience that this technology brings to their busy lives.  I would recommend to anyone with a private practice, big or small, busy or just building, to enhance their business and bring something new the practice that makes everyone’s lives easier, get the Massage ManEdger!  If not for you, for your clients – they will embrace the technology!

I also appreciate  the time that you spend with helping with issues that may arise with a growing business and taking the time to make this program unique to my practice.  You always seem to find time and have patience, which is a rarity these days,  for my technology “handicaps”.  I hope that you keep your creativity going and continue enabling massage therapists to represent themselves as a group of professionals that are commited to their clients by offering advanced solutions to managing a successful and healthy practice.

Kindest Regards,
Sarah Koruga
http://www.oceanusmassage.com

We would love to help you grow your business! Get a free trial and give us a call or an email. We would love to hear from you

Top Notch Clients

We wanted to tip our hat to Ray for adding massage manedger to his list of products and services! Thanks Ray!

Stand Out Site

massage by gabriela

Our team recently noticed http://www.massagebygabriela.com. We have to tip our hats to their custom logo and header that complement their site colors.

Gabriela’s well labeled services make it easy for clients to know what they are booking and as you can see, it’s working by her active appointment book.

Great work!

Live Chat

massage manedger is pleased to announce that we’ve added live chat to our site. Just another way we offer customer service so you can grow your business.

A massage manedger rep will be online during business hours and when you need to get a hold of us after hour – just send us an email and the team will get it that morning.

Stop by and say hi to us!

From a Client’s Perspective

It’s always nice to hear from our user community. One of the beautiful things about the Internet is that we are able to develop relationships with our clients no matter where they are physically located.

Our clients often contact us to share their experiences with us – they provide us with useful feedback about how they and their clients are using their sites; they are always eager to give us ideas on additional features and functions they would like to see included in Massage manEdger AND sometime they simply drop us a note to let us know what they think about the service.

Whatever the reason we are always happy to hear from them.

Here is a communication we just received from one of our clients in sunny Bermuda that we thought we’d share with you…

Hello All,

I just want to congratulate you and your team for launching such an awesome product.

I have been researching appointment booking software and websites for our Massage Therapy Clinic here in Bermuda. Let me tell you, there are hundreds, if not thousands of them out there, but none of them seemed to have everything in one package, that suited a small business like ours. That was until I discovered mindZplay. This appointment booking software/website has everything we need – our clients can view our beautiful website, book appointments, pay online, and receive newsletters and updates. The site is SO EASY TO USE! Most of the other products from your competitors had one or two of the features that your product has.

We were looking for a turn-key solution to help manage our clinic, and wanted to make it easy for our clients to do business with us – I found that most of the other sites were not user-friendly like mindZplay.

From the Admin panel we can easily set up services, create profiles, create customer history records, monitor client trends, run basic financial reports and much more, and the content can easily be customized.

So far our clients have enjoyed the fact that they can complete the service request easily online, from booking to checkout – AWESOME!

Again, thank you for your personal customer support – which is rare these days. You are always there if we need assistance, and provide excellent service.

I wish you the best, and look forward to the continued success of this amazing product.

Grace and Peace,
Dwight
www.mindbodywellnessonline.com

Referral Marketing – A Case Study

Jane’s Story

This is the short story of a massage therapist named Jane Doe who dared to market her business, and her Massage manEdger website.

Jane was a recent graduate of a very good Massage Therapy School; she had just opened her massage practice, and had acquired a web presence using the Massage manEdger system. She had a few regular clients but needed more to be successful.

To attract new clients she needed a marketing strategy that would generate results and would fit her limited budget. She decided to give referral marketing a try.

First, she determined that she would specialize in the General Wellbeing / Relaxation, Sports, Pregnancy and  Infant massage market areas. She decided to target the relaxation market first, as she felt it had a broader audience.

The next step was to make a list of her existing personal and business contacts in the relaxation market; which including her current clients, her hairdresser, manicurist, florist, a local coffee shop and a local video store. Generally, it was a list of people she knew she would be comfortable approaching in person and by email.

Jane then made personal visits to each business owner to let them know more about her business and to tell them about her new Massage manEdger website. Jane asked each of them for their contact information and specifically for their email address. This information was then added to her Massage manEdger contact database.

She followed up each meeting with an email message. The message thanked the business owner for their time, it restated her service offerings and included a link to her website. The emailing task was simple using the Massage manEdger communication tools. She made use of the �Email Group� feature and separated her contacts into logical groups (business, client, and friend), so that she could send separate, targeted messages to each group.

This simple step gained Jane a number of new clients. She was pleased to discover that her local florist, hairdresser and coffee shop offered to display her business cards in their shops in exchange for a mention their services on her website. Jane was starting to see how referral marketing worked.

Jane also tracked her referral business. When new clients booked appointments using her Massage manEdger website, Jane always asked them how they came to hear about her.  When they had been referred, she made sure that she sent a personal email to thank the referrer.

She continued to use her Massage manEdger email function to send periodic follow up emails to her contacts to announce special offers, new services and to remind them of her website’s on-line appointment booking feature.

Wanting and needing more business Jane set out to repeat the process for her two other target markets. Her contact lists included:

• For the Pregnancy Market – maternity fashion stores, prenatal specialists, medical doctors, pediatric clinics, postnatal fitness centers, etc.
• For the Sports Market – local sports clubs / teams (soccer, baseball, football, basketball, ice hockey, etc.), retail sports stores, fitness centres, etc.

Fast forward six months…

Jane’s marketing efforts are paying off.  Although a number of her contacts were not interested in referral marketing, Jane found that many were interested.  Jane received dozens of new clients as a result. These new clients were happy with her services and began spreading the word about Jane to their friends and family.

Jane discovered that marketing her massage practice can now be done with very little effort. Her, now established, referral network is easily managed with her Massage manEdger contact database / communication tools. She recognizes the value of her Massage manEdger system and acknowledges that without it, potential clients would have trouble finding out about her practice, qualifications, and specialties.  Her clients love it too, especially the convienence of her online appointment book!

The power of the Internet, coupled with Massage manEdger’s business tools is now indispensable to Jane’s massage therapy business.

Remember, a lot of your marketing efforts can be done with very little investment, when you combine the right tools with creativity, determination and desire.

Show your clients appreciation and they’ll return the favor

My massage therapist brought in a new program into her business to thank her repeat clients for coming back and as well as bringing in new clients. I was impressed and was surprised that I have not heard of this before.

Maybe this is becoming more common practice but to be honest, it’s the first time I’ve seen it in the massage therapy industry.

It’s no new idea to give a value customer card and to give clients points for each visit with the (pick a number) visit free. Shoe stores have been doing this for years, along with hair salons, but my massage therapist has taken this idea to the next level.

For each appointment I make (and keep), I get a point. If I book a longer appointment, I get an extra point.  Now this is the part I liked! If I give a gift certificate for someone else – I triple my points! If that person then books their own appointment – yup – I get rewards for that too! (first time visit only – we don’t wanna create too much work for my wonderful massage therapist)

She printed up a bunch of business cards that have boxes in them were she writes in my points when I come in and in my client file she records if one of my friends booked their first appointment.

I like this idea as I get discounts off my next massage – which makes me want to book more often and it thanks me for referring clients to her as well.

How come more massage therapists don’t have this type of program in place!