Archive for the 'design' Category

Site Design

I know I have said it before, but I just had to post again on the look and feel of your site.  Your site is your online identity. As we take time to get dressed, do our hair and make sure we’re ready to greet clients face to face – your website is doing just that for you online.
How does it look?

Little things make the site look more polished – ready to great your clients.

  • Are page headers formatted the same?
  • Are images used on the site appropriate?
  • How many colors are you using on the site?

A common question we get asked is

Can you clean up my site? Make it look more professional?

It’s no great secret to what I will then do. I clean up fonts, sizes, colors, headers and organize data on the page so the eye can easily read all that great information you have taken the time to put up!  Next time you take control of your content editor, take a moment to review what your site already has in place and try to compliment it – not compete.

I know in the end, it will look wonderful and help drive more clients through your doors!

New Version is live!

At mindZplay, we’ve been working hard on adding many new features for the newest version of massage manedger.

This particular release includes enhancements to the front-end website template system and upgrades to existing website design.

The result of our work will deliver to you additional system functionailties including the following:

  • New website design tools providing you with additional flexibility when customizing your front-end website.
    • New design templates.
    • New website header graphics to choose from.
    • Tools to allow you to customize your site colors – we still offer default color pallets however we are now giving you the tools to choose your own color schemes.
  • New email templates to complement your website. Now all your email sent from the system will be formatted in a professional frame including your logo and practice details.
  • An additional set of libary pages with an alternate page layout / design.
  • Smoother Appointment sceduling in the administration area.
    • Intelligent client look-up. When booking pending appointments the system will now pre-populate the appointment card with the client information. This will save you searching through your client lists.
    • Newly organized appointment section – As a result of your feedback and suggestions we have re-organized the appointment area for more friendlier appointment scheduling
  • Other Miscellanous feature tweaks and fixes.

Interested to see what’s all new?  visit http://www.massagemanedger.com and sign up for your free trial!

Free Photo Software

Thanks to Canada AM and Kris Abel this morning for listing off the following sites:

No software to download, free to use, these photo-editing websites are just as powerful and sophisticated as the boxed programs you’ve paid for in the past or came included with your camera.

Photoshop Express
https://www.photoshop.com/express/

Express is by far the easiest version of Photoshop created and its free.

It’s an online organizer and web gallery that has the ability to grab your photos directly from Facebook and other photo-sharing communities. From the gallery itself you can make simple adjustments such as rotating or adding a caption. In the editing mode you can crop, rotate, tweak, add fill lights, effects, distortions, and use the infamouse “touch-up” tool to erase blemishes and other objects in your photos. While professionals will want to stick with the store-bought version (which offers layers and masking), this is the first Photoshop that is family-friendly. The main advantage of using Photoshop is that it lends itself well to creating artistic works from scratch. If you’re willing to put in the time to master the toolsets, you can achieve some impressive results.

FotoFlexer
http://fotoflexer.com

More than just fixing photos, FotoFlexer offers a wide, wide range of tweaks and effects. This is the ideal service for the person who want to skip the lessons and head straight to a set of big friendly icons that do all the cool effects for you.You can easily cut a person out of a photo and then resize them to make them fit into another. You can change a person’s hair colour, add animations, props, and twist images to any shape. The beautify section includes a blemish remover and “wrinkle cream” to smooth out facial lines. All this and powerful fixing tools too.

PicNik
http://www.picnik.com/

PicNik is designed around quick, once-click edits. It is simple, simple, simple. Very few icons to play with, very simple edits. It uses slider bars to make adjustments to exposure and contrast, offers automatic fixes for red eye and offers a huge gallery of effects and tweaks. You can add shapes, frames, text, and effects (snow, doodles, neon, fractal zooms, etc.). Touch-ups include teeth whitening and blemish removal.

Rsizr
http://rsizr.com/

If there’s one task the above programs tend to do poorly it’s resize or change the format of a picture. Rsizr is designed just to do that one function and it does it extraordinarily well.
When you rescale or resize a photo, there’s always some loss of quality, but Rsizr uses a mathematical algorithm to analyze your photo and use a technique called “seam carving” to make sure the most detailed sections of your photos, the ones you want, remain uneffected. Once you use the “retarget” tool to analyze your photo, you’ll notice a series of red lightning bolts flickering across the photo. These are seams of pixels that have been identified as disposable, little slices that can be removed or duplicated to thin or wider a photo with minimal distortion. It’s not the easiest web program to use at first, you’ll need to spend time in the help section, but once you master it the magic can be very entertaining and engrossing.

Things I love

I have to admit – I am a sucker for the unusual.

I have used moo mini cards for my business cards and the fact that I can personalize the cards and have something to give to clients and friends that is a bit different makes me happy!

These business cards are inexpensive, look great and stand out from all the usual business cards people are used to seeing.

Look for the little ways you can make YOUR services and business stand out form your competition.

Great Image Sites

Looking to spruce up your site? Wanting to find just the right picture? Try these sites – but do check the terms for any images before use:

Rememeber – you can adjust the size of the images using our previous post on image software!

Add Your Own Pages

You can customize your website content by editing the system generated pages to better suite your practice and/or by creating additional practice specific website pages of your own. For example: you may want to add a client testimonial page, a page to promote your therapists’ bios and specialies, treatment related pages, etc.

See our step by step process here. 

The right picture is priceless

New clients like to see pictures of your clinic online. Take a few minutes one day to stage your clinic and grab your digital camera to show off your relaxing, fresh, welcoming environment!

Buy some flowers, light some candles and take your time removing items that make the images look too busy.

Once you have your perfect pictures, you will want to put them on your website. If you put the images directly from your camera on to your website, they may take a long time to download causing users to get frustrated with the wait time.

Don’ t worry, there are lots of free tools out there to help you resize the image to smaller size that is more web suitable.

One free tool I like is FastStone Photo Resizer.  FastStone Photo Resizer is an image processing tool, that offers smart image resizing, as well as various other features, including watermarking (text or image overlay), cropping, (batch)renaming, image rotation, color adjustments and more. It includes some nice features like using EXIF data in watermarks, as well as drop shadow text and renaming schemes based on file properties.

If FastStone doesn’t look right for you, there are many other free products out there that can help you resize the images.

A website that showcases your beautiful office and loads fast – it makes everyone happy!

Don’t Forget the little things

I’ve noticed that some of you have changed and customized your page content to get your own personality and branding on your site. Great job!!

But wait, some of you have forgotten to change one little thing. Your default massage logo!

You don’t need to have  to have a professional logo right off the bat for your business, but you should replace the massage manEdger logo with something that brands YOUR company.

If you know how to create a graphic in Adobe photoshop  or another program, you can do something as simple as your company name or initials. If you would like something more professional, contact support@mindzplay.com – we would be happy to help you!

Get the Edge

So you have your webiste, you’ve defined your clinic settings and even changed some of the default text. Perfect!!

How can you keep your site looking professional?

One tip is to keep each page looking consistent.  If you have created page headings for a few pages -make sure you have a consistent page heading for ALL pages.

Also – you will want to make all your body text, or the text that makes up your page content the same font and size. By default – your text will read the default styles we have  put in place so if you are unsure as to what you want, don’t define anything and we’ll automaticaly do the work for you.

If you copy and paste from an editor such as Microsoft Word, it can have unexpected results so it’s best to use the editor and change the text right on your site.


Start Taking Massage Bookings Online Today

How many of your clients are sitting in front of a computer right now?

Is your site ready to book their next appointment?

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